notNeutral designs extraordinary products for the specialty coffee and hospitality industries. Our collaborative process is informed by research, testing, and rigorous design.


notNeutral was founded in 2001 by the award-winning multidisciplinary design firm RIOS. We are driven by a passion for great product design, and the belief that architecture is more than just a building: it’s everything in the designed environment.

We entered the world of specialty coffee after collaborating with world- champion baristas (yes, that’s a thing) to design the perfect cups for an increasingly sophisticated craft. Driven by the success of our iconic “Lino” collection, we’ve made it our mission to continue creating extraordinary products for specialty coffee and hospitality industries, informed by research, testing, and rigorous design.


At notNeutral, our design approach is centered on our customers and the industry we serve. We consider how to make ordinary objects easier to use, more beautiful, and more effortlessly integrated into people’s daily lives. We use cutting-edge technology to design and prototype our products, and we partner with industry professionals to test (and re-test!) to ensure their performance meets the highest standards.